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Understanding and Utilizing Subject Matter Experts: How one of the hottest terms in digital media could be affecting your business

Understanding and Utilizing Subject Matter Experts: How one of the hottest terms in digital media could be affecting your business

You see it all over the web and in up and coming marketing strategies. The importance of using subject matter experts, how to become one, how to tell if one is legitimate, and so on. But for all the data out there, few businesses really take advantage of SMEs. Perhaps this is due to a lack of understanding, not knowing how to utilize those skills, or simply not seeing the value to incorporating them into a business plan. But with more knowledge comes better comprehension and the ability to see just how beneficial subject matter experts can be. What do subject matter experts really do, why do they do it, and how can they benefit your digital media presence and company as a whole? Continue Reading →

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How to Write Your Business Blog

How to Write Your Business Blog

The evidence has shown that having a corporate blog leads to more prospects, leads and customers. The improved search position that you will receive from people reading your articles and trusting  in your expertise can boost your sales as high as 70%. However, it is important that you write your blog appropriately to fit the needs of your company and your audience. Continue Reading →

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The Advantages to A Corporate Blog

The Advantages to A Corporate Blog

Blogging is one of those things that people think is what attention hungry people do when they post trivial details about their life. While that may be true, it is much more than that, certainly from a business standpoint. Your business needs to have a corporate blog for a wide variety of reasons.

Increase Traffic to Your Website

Studies have shown that websites that blog can see 55% more website traffic than those which do not. With the increased traffic to your site, your company is looking at 70% more leads coming in to your sales force than companies that do not. When you are starting out and do not have a lot of money to spend on advertising and marketing, this is a great way to put more prospects in front of you. Continue Reading →

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Social Media Stats and Strategies to Boost Your Marketing ROI in 2014

Social Media Stats and Strategies to Boost Your Marketing ROI in 2014

Social media is not a fad–it continues (and will continue) to grow as a habit capturing the attention of young and old, men and women, local and global. As a business, it is becoming more and more important to put time and effort into your social media strategy.

If you weren’t already serious about social media, it is time to get involved and manage a social media strategy. To manage social media for your business, it might be useful to know about some surprising social media statistics from the past year so you can have a successful year to come. Continue Reading →

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Fifty Important Social Media Marketing Terms Explained

Fifty Important Social Media Marketing Terms Explained

Social media marketing has become an essential tool for businesses and individuals looking to make a splash across the world wide web. And while it may be easier than ever to reach out and touch your audience and customers with the click of a button, a little knowledge will help you to strategically focus your marketing efforts. Here we’ve gathered a list of the most important, influential and ever growing social marketing tools, programs and mediums available for the best return on your investment of time and money. Continue Reading →

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