You see it all over the web and in up and coming marketing strategies. The importance of using subject matter experts, how to become one, how to tell if one is legitimate, and so on. But for all the data out there, few businesses really take advantage of SMEs. Perhaps this is due to a lack of understanding, not knowing how to utilize those skills, or simply not seeing the value to incorporating them into a business plan. But with more knowledge comes better comprehension and the ability to see just how beneficial subject matter experts can be. What do subject matter experts really do, why do they do it, and how can they benefit your digital media presence and company as a whole? Continue Reading →
The evidence has shown that having a corporate blog leads to more prospects, leads and customers. The improved search position that you will receive from people reading your articles and trusting in your expertise can boost your sales as high as 70%. However, it is important that you write your blog appropriately to fit the needs of your company and your audience. Continue Reading →
Blogging is one of those things that people think is what attention hungry people do when they post trivial details about their life. While that may be true, it is much more than that, certainly from a business standpoint. Your business needs to have a corporate blog for a wide variety of reasons.
Increase Traffic to Your Website
Studies have shown that websites that blog can see 55% more website traffic than those which do not. With the increased traffic to your site, your company is looking at 70% more leads coming in to your sales force than companies that do not. When you are starting out and do not have a lot of money to spend on advertising and marketing, this is a great way to put more prospects in front of you. Continue Reading →