You see it all over the web and in up and coming marketing strategies. The importance of using subject matter experts, how to become one, how to tell if one is legitimate, and so on. But for all the data out there, few businesses really take advantage of SMEs. Perhaps this is due to a […]
The evidence has shown that having a corporate blog leads to more prospects, leads and customers. The improved search position that you will receive from people reading your articles and trusting in your expertise can boost your sales as high as 70%. However, it is important that you write your blog appropriately to fit the […]
How you present your products and services matters and making a positive first impression with online product websites is vital to a business’ success. Once you’ve grabbed their attention, you have very little time to make them understand what you are offering and why they need it before losing their interest. By focusing on a few basic elements of product advertisement, you can build a product presentation which makes a positive first impression – turning online visitors into paying customers.
Every company has customers. Some have fans. Those who are successful, have audiences. Instead of manufacturing an outbound marketing strategy to garner new customers, create an inbound marketing battle plan to build an audience.