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What is SEO?

What is SEO?

We understand the vocabulary of a search marking campaign, but do you? The follow is a short list of general terms commonly heard within a search marketing campaign.

SEO – Search Engine Optimization, is the process of optimizing websites for search engines. The easier the website can be read by search engines, the more visibility a website has to reach new audiences. This is particularly beneficial for Businesses or Internet Businesses to expand the use and knowledge of their products or services.

Search Engine – Databases (ie. Google or Bing) which crawl over other websites to index them according to keywords found in their content. Thus, when someone searches for a particular product or service, the database produces a list of indexed sites that correspond to the keywords in the query.

Crawler (spider) – This is a search engines robot which downloads a website and “crawls” them for links. It then opens those links and crawls them too. These robots visit site periodically to update changes and re-index their content.

The Indexer – Like the index of a book, this stores all of the websites crawled in a large database. As the crawler changes or updates information, the index also changes to include new or changed information.

Ranking – Search Engines use software to allow users to access the most relevant information within the index to their query. The result is a list of indexed pages according to their relevance to a set of keywords input by the user.

Keywords – One or more words describing a service, product or theme of website. For instance, the keywords for a restaurant’s website may be: Restaurant, Food, Fine Dining, Seafood, etc.

Meta Tags – This is a description of your page content. Previously the Meta tag was used to tell the search engines the keywords relevant to that page, however, modern search engines do not use them for ranking; instead they are used as a short page description in the SERP listings.

Domain Value – A mathematical value used to help assist in creating a quantitative number to identify the overall importance of a specific website or webpage.

SERPs – The “Search Engine Results Page” is the ranked list of indexed websites relevant to a keyword search. The first page results get more visitors than page 2, 3 and so on.
Link building – Establishing links from other relevant, trusted websites to your website encourages the crawler to index your information more often and usually increases your ranking.

A well constructed SEO marketing campaign can drive more traffic to your website which increases your chances of reaching and keeping new customers. You know your business and the audience you want to reach. Your SEO consultant can help you and your website get the exposure and traffic necessary to make that happen. We can make that happen.


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